About this role
International School Manthena American Private School, located in the United Arab Emirates, is a leading educational institution committed to providing high-quality American curriculum education. We are currently urgently hiring for the position of Marketing Specialist / Admissions Officer with a focus on marketing. This role requires excellent communication skills in both English and Arabic to effectively engage prospective parents and their families.
Location: UAE
Employment Type: Full-Time
Requirement: Candidate must be currently based in the UAE
Language: Fluent in English & Arabic (spoken and written)
Working Day & Time:
Mon-Thurs : 6:45AM to 3:45PM
Sat & Sun : 9AM to 3PM
Friday : Off
Role OverviewThe Marketing Executive will support the school’s growth by driving enrollment through effective marketing, parent engagement, admissions support, and brand communication. The role involves managing marketing campaigns, admissions communication, events, PR, and digital platforms to improve enquiry generation, conversion, and student retention.
Key Responsibilities
Admissions & Enrollment ManagementDevelop and implement an enrollment management plan covering:
Prospective parents (inquiries, follow-up, brochures, communication)
Current families (surveys, re-enrollment campaigns, incentives)
Exiting families (exit surveys and feedback analysis)
Increase student enrollment and support retention across key transition stages.
Maintain accurate and updated records of new admissions and withdrawals.
Manage and update the database of prospective families and admissions leads.
Prepare and submit regular enrollment reports to the school administration.
Marketing & AdvertisingDevelop and execute marketing strategies and annual marketing plans with the Principal and Senior Leadership Team.
Develop an advertising policy with the Head and place ads in:
Local newspapers, educational supplements, magazines, and school guides.
Create and prepare marketing materials such as:
Brochures