Head of Admissions, Marketing & Engagement

Job Description and Person Specification Location: Merchiston Castle School, Edinburgh Reporting to: The Head THE OPPORTUNITY Merchiston Castle School seeks an exceptional individual to join as Head of Marketing, Admissions & Engagement. This is a senior role working closely with the Head and contributing to the strategic direction of the School. The postholder will lead the strategic and operational delivery of marketing, communications and engagement, alongside a central role in shaping and delivering a high-quality, values-led admissions experience. Working in close partnership with the Director of Admissions, the role brings together two essential priorities: driving pupil recruitment in a competitive market and ensuring every prospective family experiences the distinctive ethos of the School from first contact onwards. The successful candidate will combine strategic insight, creativity and commercial acumen with a deep understanding of relationships, storytelling and community. They will play a key role in ensuring that the School continues to attract and retain families who value an education shaped by strong relationships, high expectations and meaningful opportunities to contribute. MAIN PURPOSE OF THE ROLE The Head of Marketing, Admissions & Engagement will: Lead and deliver an integrated strategy for marketing, communications and engagement Co-lead the School’s admissions strategy in partnership with the Director of Admissions Drive pupil recruitment through a combination of data-informed strategy and exceptional family experience Take full responsibility for admissions to the Forest School (Nursery and Junior School) Ensure a coherent, personalised and values-driven journey for prospective families Champion and articulate the School’s distinctive identity, ethos and offer Strengthen the School’s reputation and deepen engagement with its community KEY RESPONSIBILITIES Strategic Leadership Set and deliver a clear, ambitious strategy for marketing, communica