About this role
We are seeking an enthusiastic and highly organised External Relations Lead to lead Pennthorpe’s admissions, communications, and local marketing activity.
Working closely with the wider Marketing and Admissions team within the Hurst family of schools, this is a varied and rewarding role, requiring excellent relationship-building skills, creativity, and a commitment to delivering an exceptional experience for prospective and current families, while promoting the school’s values and strengthening its presence within the local community.
The successful candidate will:
Lead the admissions journey from initial enquiry to enrolment, ensuring a warm, professional, and personalised experience for prospective families.
Coordinate and deliver admissions events, including tours, open mornings, taster days, and recruitment activities, supporting pupil recruitment targets.
Produce and oversee clear, engaging, and timely marketing communications for current and prospective parents, ensuring consistency of message and tone.
Manage and update the school's website, social media channels, and marketing materials, showcasing the breadth and vibrancy of school life.
Create compelling marketing content, including photography, videography, news stories, and promotional materials, to strengthen the school's profile and reputation.
Collaborate closely with school colleagues and the Hurst Marketing and Admissions team to ensure brand consistency, effective communication, and a high-quality experience for all stakeholders.
Knowledge, Skills & Experience
Degree or professional qualification in Marketing, Communications, Business, or a related field.
Experience in admissions, marketing, communications, customer service, or a public-facing role.
Excellent written communication, copywriting, and proofreading skils.
Strong organisational and administrative skills, with the ability to manage multiple priorities and deadlines.
Experience of website management, social media platforms, and content