Digital & Performance Manager

About the Role Reporting into the Director of Marketing and Communications, this role will lead the digital and performance marketing strategy across both Winchester College and The Pilgrims’ School’s digital assets, driving online visibility, audience acquisition, engagement, enquiry generation and conversion. This is a pivotal new role within the Marketing & Communications function, supporting a strategic, data-driven and measurable approach to our digital marketing activity. The postholder will act as the internal lead for digital acquisition, performance optimisation, marketing technology and digital reporting. The role will be responsible for developing and delivering a best-in-class digital ecosystem spanning paid media, website performance, SEO, CRM and user experience, Working closely with admissions, our commercial function, and IT teams, external suppliers and the wider Marketing and Communications team, the postholder will play a key role in supporting pupil recruitment, engagement, and wider commercial objectives. The role will work closely with colleagues responsible for content, brand and communications to ensure digital activity is supported by appropriate creative assets and messaging. Key Responsibilities Digital strategy Develop and lead the digital and performance marketing strategy across Winchester College and The Pilgrims’ School, aligned to admissions, brand and commercial objectives. Act as the internal expert on digital acquisition, performance optimisation and marketing technology and digital analytics. Identify opportunities to improve effectiveness, efficiency and ROI across all digital channels. Paid media & acquisition Plan, execute and optimise paid digital campaigns across platforms (e.g. LinkedIn, Meta, and other relevant channels). Manage budgets effectively, ensuring strong return on investment and cost efficiency and clear reporting against campaign objectives. Website performance & user experience Oversee the perform