About this role
About the Role
The Parent Liaison Manager will work closely with relevant internal departments to market and promote EtonHouse International School to the local and international community, ensuring a seamless parent experience that aligns with the EtonHouse brand, values, and educational philosophy.
This is a foundational role combining admissions operations, sales pipeline management, and community engagement. You will be the primary ambassador for the school—guiding families from first enquiry through to enrolment while delivering a premium, relationship-driven experience aligned with EtonHouse values and Bhutan’s Gross National Happiness (GNH) philosophy.
Understanding the EtonHouse Brand & Unique Selling Proposition (USP)
EtonHouse is a leading provider of international education headquartered in Singapore with a strong focus on inquiry-based learning inspired by the Reggio Emilia approach. Our philosophy nurtures curiosity, creativity, and critical thinking in a multicultural and globally-minded environment. We emphasize child-centric learning, research-led teaching practices, and high-quality bilingual education. The Parent Liaison Manager must embody and advocate for these core values, ensuring that prospective and current families understand and appreciate the EtonHouse difference. Additionally, the role requires a deep understanding of the educational landscape in Bhutan, including key competitor schools, their offerings, and how EtonHouse differentiates itself in the marketplace.
Key Responsibilities
Enquiry, Admissions & Pipeline Management
Ensure the Parent Liaison Team (PLT) captures and manages all new enquiries (calls, emails, online leads, walk-ins, etc.) in the CRM system from the date of receipt
Ensure accurate and timely data recording, follow-ups, and lead nurturing to maximize enrolment conversions
Own the full enquiry-to-enrolment journey using HubSpot CRM
Ensure all leads are captured and followed up within 1 working day
Manage tours, app