Tours Manager

Role IntroductionThe Tours Manager is responsible for the commercial performance, operational delivery and strategic development of Eton College’s visitor tours programme and associated retail activity. This is a revenue-generating leadership role focused on growing a premium visitor offer aligned with the Eton brand, driving visitor numbers and yield, and delivering an exceptional, consistently high-quality customer experience. The role combines strong operational leadership with commercial acumen, marketing collaboration and retail management. The postholder will set and enforce customer service and performance standards, lead a flexible casual workforce, manage ticketing systems and supplier relationships, and identify opportunities to expand and enhance the visitor proposition. The role plays a key part in establishing a redefined visitor offer, shaping new visitor products and ensuring successful launch and ongoing commercial success. Due to the needs of the school and the department, we may interview suitable candidates before the closing date. This job may also close early if a large number of applications are received. You are advised to submit your application as early as possible to avoid missing your chance to apply. Main DutiesCommercial performance and growth Own the commercial performance of tours and associated retail, driving revenue, profitability and visitor growth; Identify and seize opportunities to develop new tours, experiences and commercial products; Contribute to pricing strategies, revenue targets and growth planning; Monitor sales, conversion, visitor trends and commercial KPIs, acting to optimise performance; Support the development of premium visitor experiences aligned with Eton’s brand and audience; Visitor operations and experience leadership Lead the day-to-day delivery of tours to a consistently high operational and presentation standard; Establish and uphold clear customer service, presentation and behavioural standards across