Head of Marketing

Head of Marketing Reporting to: Director of Admissions & Marketing Contract: Full time, term time only plus 30 days in holidays Additional expectations: Occasional evening, weekend and holiday work (particularly in the autumn term) Salary: FTE £50-60 The Marketing Manager plays a central role in shaping the school’s brand, digital presence and communications strategy, with a strong focus on supporting pupil recruitment and retention. The role requires exceptional communication skills, creativity, strong digital capability, strategic thinking and meticulous attention to detail. Working closely with the Director and the wider Admissions team, the postholder will lead a small team and manage the operational delivery of the annual Admissions and Marketing plan, ensuring a high‑quality experience for prospective and current families throughout their journey with the school. Direct line management of Marketing Officer and shared line management of Data & Systems Officer. Key Skills and Attributes Strong digital literacy, including confident use of website CMS platforms, SEO tools, analytics dashboards and social media management systems Advanced content creation skills, including photography, videography, short‑form video production and editing Imaginative and creative approach to marketing and digital storytelling Excellent interpersonal skills and the ability to build positive relationships with prospective parents, current families and colleagues across the school community Strong organisational skills with the ability to manage multiple deadlines, particularly during peak periods Awareness of emerging marketing technologies and trends, with the ability to apply them to enhance brand presence and customer experience Experience managing external agencies - such as web developers, photographers and videographers - ensuring strong performance, value for money and high‑quality delivery across all projects Experience of managing budgets effectively Proven a