Director of Advancement (International)

Director of Advancement (International): Join Maple Leaf Educational Systems - ‘30 Years of Innovation - Shaping the Future of International Education’ Maple Leaf Educational Systems (MLES) is seeking an experienced and visionary Director of Advancement to lead strategic marketing and admissions initiatives across our growing network of schools in Mainland China. This is a unique opportunity to play a pivotal role in shaping the future of MLES, ensuring strong enrolment growth and brand leadership in the education sector. Ideal Candidate Profile: • Leadership experience in marketing and admissions, ideally in the international education sector. • 10+ years in education marketing and recruitment, with deep knowledge of China’s international school market. • Expertise in digital marketing, branding, and PR, with a proven ability to drive enrolment growth. • Fluent or Bilingual (English & Chinese) with strong cross-cultural communication skills. • Exceptional leadership & people management skills, capable of inspiring high-performing teams. • Analytical mindset with the ability to interpret data and market trends to inform strategic decisions. • Dynamic and results-driven, with the ability to thrive in a fast-paced, international environment. Why Join MLES? • A leadership role in a prestigious, established and expanding international education group. • The opportunity to make a tangible impact on student recruitment and global brand positioning. • Competitive salary package and professional growth opportunities. Strategic Leadership: • Develop and implement a robust marketing and admissions strategy aligned with MLES’s five-year plan. • Drive brand consistency, ensuring a compelling and distinctive identity across all platforms. • Provide strategic oversight to admissions teams across multiple campuses, optimizing enrolment processes. • Lead multi-channel marketing campaigns, including digital, social media, PR, and traditional advertising. • Establish strong r