Director of Admission & Marketing

Location: The British International School Shanghai, Puxi The British International School Shanghai, Puxi - a Nord Anglia Education school and the world’s leading private school’s organisation is recruiting a Director of Admission & Marketing from 1 October 2026. At Nord Anglia Education, our teachers inspire students to achieve more than they ever imagined possible. As part of our global family, you’ll deliver transformational learning focused on academic excellence, creativity, wellbeing, and international connectedness. We empower our educators to innovate, embrace change, and shape their roles in a fast-growing, dynamic environment. If you have a global mindset, enjoy thinking outside the box and are prepared to go above and beyond to find solutions, then a career at Nord Anglia is for you. The role: As a Director of Admission & Marketing, your focus will be to: Drive student growth, enquiries, enrolment and retention in line with annual budget targets. Design, implement and monitor key parent touchpoints across the full journey, from awareness to enrolment and retention. Maintain market, competitor and stakeholder insights to support evidence-based growth and retention strategies. Develop and execute the school’s marketing, admissions and retention plan, aligned with the school’s story and value proposition. Manage the marketing and student recruitment budget, ensuring effective ROI across activities. Build outreach programmes that strengthen the school’s reputation, community network and partnerships. Engage school staff in supporting student attraction, conversion and retention. Share best practices and contribute to wider business development opportunities across the group. The Successful Candidate will possess: Bachelor’s degree in Business, Marketing, PR, Economics or a related field. 7–10 years’ experience in admissions, enrolment or marketing, with proven success in growing enrolment in a competitive market. Strong analytical skills, with experience