Commercial & Marketing Manager

About Citizens School At Citizens School, we are redefining education through a forward-thinking approach to school, where learners are empowered through our distinctive vision to "Inspire, Empower, Thrive." Our core values and unique approach revolve around four pillars: nurturing entrepreneurial mindsets, implementing inquiry-based learning, promoting transdisciplinary project-based learning, and ensuring that every learner is known and valued as an individual. We are dedicated to preparing learners for the challenges of the future by embedding real-world applications into every subject and encouraging each individual to explore and grow in a supportive and inclusive setting. The Commercial & Marketing Manager leads the school’s commercial growth strategy, with overall responsibility for business development, revenue generation, marketing, admissions performance, partnerships, and new commercial opportunities. The role is accountable for increasing student enrolment, strengthening the Citizens School brand, improving lead generation and conversion, and developing sustainable revenue streams beyond tuition fees. Working closely with the Chairman, Principal, Finance, Operations, Admissions and Marketing teams, the role combines strategic leadership with hands-on execution to deliver ambitious growth and revenue targets. Key Responsibilities: Commercial Strategy & Revenue Growth Develop and implement the school’s commercial strategy aligned with its vision, growth plans, enrolment objectives, and financial targets. Own and drive revenue growth across student enrolment and additional commercial income streams. Identify, evaluate, and develop new revenue-generating opportunities for the school, including partnerships, facility utilisation, events, programmes, sponsorships, and other commercial initiatives. Prepare commercial business cases, revenue forecasts, pricing recommendations, and return-on-investment analysis for new opportunities. Monitor market trends, comp